Imagination is not what you think. It’s how you think. Cognitive research reveals that images, metaphors and stories are the basis of our mental operating system: the origin of our intuitions and our irrationality. Counterintuitively, more accurate insights do not come from increasing information or reason, but educating our imagination.

Charles Faulkner is an independent researcher on language and its effects on communication, decision-making and change. He has worked in the Silicon Valley, ‘the City’ of London and 3M, HP, IBM, HSBC and Cargill. His decision-making work is featured in books including The New Market Wizards. His popular works include the audio programs: The New Technology of Achievement, Success Mastery, and Creating Irresistible Influence. His original work on metaphoric communication and change is documented in three programs. He has lectured in 15 countries including at the University of Chicago, Columbia College NYC, the Sorbonne, and London School of Economics.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx