Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life? His grand theory of popularity was called MAYA: Most advanced yet acceptable. He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. They are familiar surprises. In this talk, I’ll explain how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits. Derek Thompson is a senior editor at The Atlantic, where he writes about economics, technology and media. He is a news analyst with NPRs afternoon show “Here and Now," appearing weekly on Mondays, and an on-air contributor to CBS News. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, he is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Алхимик — Пауло Коэльо
— Эта своеобразная сказка для взрослых. Она завоевала множество сердец. Главный герой это молодой человек, который очень любит путешествия. Для этого он решил стать пастухом. Однажды ему приснится очень странный сон. И ради него он отправится на поиски сокровищ. Но то, что он найдет гораздо лучше любых сокровищ мира. По сути, книга является философским изысканием. Человек будет искать, и находить самое главное – смысл жизни. Произведение позволяет поверить в чудо, которое называется силой желания. Автор умеет очень легко излагать свои мысли. Неспешное и плавное повествование и мягкий язык, который увлекает читателя в свои сети. Человеку предстоит искать ответы в своей душе. Если хорошо искать, то найдется все!
Привет!
Своя история об иммиграции в Канаду, Новая Шотландия.
Ольга расскажет об особенностях работы и жизни в Канаде.
Это очередное интервью в рамках моего канала «Объективно о Канаде»
Если у вас есть, что добавить — напишите в комментариях!
ПОДЕЛИТЕСЬ ЭТИМ ВИДЕО С ВАШИМИ ДРУЗЬЯМИ!
Помогите другим больше узнать о жизни в Канаде и лучше подготовиться к иммиграции или принять взвешенное решение.
Орёл и Решка. Чудеса света (Heads and Tails. Wonders of the World)
Большой Барьерный Риф какой он сейчас, что представляет собой крупнейшая экосистема на Земле? Вы знали, что Большой Барьерный Риф такой огромный, что его видно даже из космоса? В этом выпуске Орел и Решка покажут вам чудо света — коралловый риф, который скрыт в водах Тихого океана, у побережья Австралии.
Вы узнаете какой тур выбрать, чтобы своими глазами увидеть кораллы и разнообразных обитателей экосистемы: рыбы, моллюски, крабы и морские звезды. Почему Великий Барьерный Риф умирает и можем мы что-то сделать, чтобы сберечь это редчайшее природное явление.
Также в выпуске: где самый чистый песок на планете, как поесть устриц, когда нет денег и другие очаровательные, а изредка и пугающие обитатели Австралии.
ТАЙМИНГ:
5:12 Живописные острова Уитсандей (англ. Whitsunday), Австралия, коралловые рифы
30:10 Пляж Уайтхэвен, песок, который не нагревается
34:50 Австралийские кенгуру, коала и страус эму
40:45 Тур на Большой Барьерный Риф, дорого ли это?
There’s nothing more refreshing than a day at the beach. Especially on hot summer days, when the sun is out and we can’t stand the heat anymore. And the day wouldn’t be complete, without a nice dip in the water. But things might look a bit different when you come face to face with some of the biggest waves in the world. You might want to swim towards them, or surf them...but I am sure that most of us will want to run away from them. Today we’ll be looking at “10 Massive Waves Caught on Camera.” You will not believe how big these waves are. It was a fun thing for some, and a scary moment for others. But one thing is for sure — the ocean is strong and those waves are the ultimate proof of that. Stay with me all the way to the top of this list and find out more about a place that is surrounded by waves that you might never want to see in your life.
Louis Majesty
(https://www.youtube.com/watch?v=lvOceI6egg0)
Besides the beach, cruise ships are the other way to experience the ocean. They are the perfect way to navigate the waters while you and your loved ones get to spend some quality time, enjoying everything that they place has to offer. And while cruise ships have been made to resist any harsh weather condition, some things are unpredictable and sometimes, chaos can hit in the blink of an eye. This is what happened to the Louis Majesty Ship as it was sailing off the coast of France. It was met by not one, not two, but three massive waves! The ship was traveling from Cartagena, Spain to a town in Italy when it was suddenly met by such a scary set of waves. Surely, the cruise ship was built to resist challenging conditions, but no one would have ever thought that they would have to face three waves in one go. The passengers had to be brought to Barcelona and the ship had to be repaired after traveling the oceans for more than a decade without any incident like this one.
If big waves are scary on their own, imagine what happens when they come along with a natural disaster. Back in 2016, Taiwan was hit by Typhon Megi. This typhon was so big that it caused 10,000 people to evacuate their homes, and it brought one of the scariest waves ever recorded. You can see on this video how it hits the coast, mercilessly, and it even rises above the lighthouse. That lighthouse is at least 27 meters high, which is roughly the size of a ten story building, but it surely looks small against this monstrous wave. Surprisingly, the lighthouse still stands, which goes on to show how effective Taiwanese architects are at making strong, steady buildings. Due to their geographical position, they have to prepare
Pe’ahi
The next wave on this list is not one that came at a specific time, or catastrophe. Instead, the Peahi Break, most commonly known as the Jaws Surf Break, is a spot where you can find Monster Waves every year. The place is so popular that it has been listed multiple times as the winner of the billabong big wave contest. Now, one thing to keep in mind is that the waves dont come all the time, so you have to be aware of the season to make sure you catch them. Once they come, these waves can be as big as 60 feet or 28 meters tall, which makes it exciting for surfers, and amusing for watchers.
Glacier Calving in Kenai Fjords
(www.youtube.com/watch?v=RL3EjH9-WSs )
Not all waves are necessarily moving. With that being said, we can count these glaciers as big chunks of frozen waves. And once they start calving, it can be quite an amazing and shocking experience. A group of tourists in Alaska got the chance to witness an espectacular show of glacier calving during their visit to the Kenai Fjords National Park. It all started with a bit of ice coming off the glacier, and soon enough, it felt as if the whole thing was going to fall apart. Calving usually occurs when the glaciers come to an end. Its a process that can last years and it causes the land mass to decrease — like the Greenland Ice Sheet
Portugal Town Hit by Waves
It was a stormy day in this town off the Atlantic ocean and people were just staring at the ocean
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Постоянная экономия ресурсов мозга приводит к тому, что человек проживает свою жизнь, двигаясь по пути наименьшего сопротивления. Не осознавая этого.
Для борьбы с инертностью мышления был придуман инструмент — научный метод, который позволяет вовремя обнаруживать, что исследователь попал в ловушку, перепутал ощущение истины (простоты) с реальным положением дел. Специалист по мышлению в Zebrainy Limited, автор сайта «Менсология: просто о мозге». Автор нескольких прикладных моделей мышления. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Джошуа Филдс Милберн и Райан Никодемус, известные своим двум миллионам читателей как Минималисты, являются авторами нескольких бестселлеров, включая «Everything that Remains».
Они рассказывают о минимализме, ценностях в обществе и об осознании того, что действительно делает жизнь богатой.
Эта речь была представлена на мероприятии TEDx в формате конференции TED, но организована независимым местным сообществом. Подробнее на ted.com/tedx